Last night we attended Byte the Book at the gorgeous Club at the Ivy where a superb panel of experts were there to discuss: ‘How is technology influencing the size and shape of what we read?’ We heard from Ravina Bajwa, Managing Editor of Penguin Audiobooks, Benedict Evans, Analyst at Enders Analysis, Richard Loncraine, Director at Heuristic Media and Maureen Evans, Director at Ether Books.
Benedict Evans was quick to point out that there are three key issues in technology influencing what and how we read:
1.) Distribution of content – digital changes the cost structure, hence it is more economical to be interactive with content
2.) Ubiquity – pop culture is more accessible
3.) The changing role of intermediaries – the market is no longer driven by logistics and you don’t need to go through the typical agent-publisher-wholesaler-bookshop supply chain.
Publishers and App Developers are now having to think…
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